Campus Activity: How is 'Big Data' changing political campaigns?

When

March 1, 2017    
10:15 am-11:45 am

Event Type

How is ‘Big Data’ changing political campaigns? A conversation with Tom Bonier.

How do political candidates use micro-targeted data and technology to communicate their messages in new ways to larger audiences? Join us on March 1st as Tom Bonier, chief executive officer of TargetSmart, shares insights from his 20-year career as a political strategist to help us understand the intersection of ‘big data’ and political campaigning.

WILL TAKE PLACE IN 401 PEN